But recently I realised:
I know quite a few ridiculously talented individuals who tend to undervalue their skill in relation to others.. e.g. they view their skill as ‘common sense’.
This causes people to dramatically undervalue what they are bringing to the table. I’ve coined the term “Expert Goggles”. This is looking at things from your industries perspective rather than your customers perspective (the average joe).
The thing everyone forgets is that being an “expert” is all relative. A person who uses social media every day may not be an expert when compared to someone who works in the social media industry. However it can be argued that the same person could be considered an expert when compared to someone who is computer illiterate.
“When you’ve been doing something for so long that it’s now second nature, you tend to take it for granted.”
The thing to note here is that you only have to be marginally better than someone else to offer them a service they will be happy to pay for. Expert Goggles occur when people overlook this fact and always try to impress people who are at a similar or higher level to themselves. This leads to someone not having confidence in the service they’re offering.
“This is where you have a sick talent that your customers value… but you look at that skill as common sense because you know people who are far better than yourself in your industry.”
“The more you know, the more you know what you don’t know”
As you get better and better in your particular field. You learn more about what you don’t know. This causes you to see the gaps in your work and where it can be improved. This leads to you doubting your work. However what most people don’t realise is that these ‘flaws’ are invisible to the average person.
Do you feel uneasy charging for your talent?
Maybe you’re an artist that loves to draw but aren’t confident enough to charge people for what you would consider a glorified doodle. Maybe you’re a wiz kid that’s been fiddling with computers since a toddler and cant see why someone would pay you for basic help… the list goes on
As Ali Luke said:
Whatever it is you do (or want to do), you need to realise that
- You are good at this
- There are a lot of people who cannot do what you do and who are more than happy to pay you